KIDZ BOP, the #1 music brand for kids, and The Lego Group are teaming up for a LEGO® VIDIYO™ co-branded video series and special fan sweepstakes, as part of KIDZ BOP’s 20th anniversary celebration. Launched in March 2021, LEGO VIDIYO is a playful and innovative music video maker experience, which utilizes LEGO bricks and elements, and is designed to celebrate and expand children’s creativity and passion for music. Future pop stars can rock out to the two new videos starring The KIDZ BOP Kids, premiering on the KIDZ BOP YouTube Channel beginning this Friday, June 4.

The KIDZ BOP Kids get the chance to direct their own music videos with the LEGO VIDIYO app. In “Behind the Scenes with LEGO VIDIYO,” fans can go behind the scenes with KIDZ BOP Kids, Alana and Ayden. Watch as the duo scans in their Bandmates and pick out awesome BeatBit effects to make a kid-approved video, available this Friday, June 4 on KIDZ BOP’s YouTube Channel.

The party continues Friday, June 11 with the premiere of “ ‘U Can’t Touch This’ Dance Along with LEGO VIDIYO” a KIDZ BOP music video shot entirely with the LEGO VIDIYO app. The AR music video features the KIDZ BOP Kids, with a special guest appearance from Bandmate, Party Llama, and a variety of special BeatBit effects, including “Pajama Party,” “Pandemonium,” and “Flower Shower.”

The KIDZ BOP and LEGO VIDIYO partnership also includes an exciting fan sweepstakes, where one grand prize winner will receive the opportunity to appear in a KIDZ BOP music video. Secondary winners will receive prize packs from KIDZ BOP and the LEGO Group.

LEGO VIDIYO is a playful and innovative music video maker experience from the LEGO Group and Universal Music Group, designed to celebrate and expand children’s creativity and passion for music. LEGO VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.

For more information, please visit KIDZBOP.com and LEGO.com.