KIDZ BOP, the #1 music brand for kids, is partnering with Gamefam, the leading metaverse media company for Gen Z & Alpha communities, to make its Roblox debut within Gamefam’s popular Roblox game Really Easy Obby. Fans can enjoy KIDZ BOP in a new way, while celebrating the release of KIDZ BOP’s newest album, ‘KIDZ BOP 50,’ featuring this year’s biggest Certified BOPs sung by kids for kids. The activation within Really Easy Obby will be available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets starting on Wednesday, January 15.

Since its launch in 2001, KIDZ BOP has become a global phenomenon, selling over 24 million albums, generating more than 11 billion streams, and captivating families worldwide with its kid-friendly versions of today’s biggest hits. Now, to reach an entirely new generation of Gen Alpha listeners, KIDZ BOP is making a splash on Roblox to celebrate the release of KIDZ BOP’s new album, ‘KIDZ BOP 50’.

“We’re excited to bring KIDZ BOP to Roblox for the first time,” said Rob Dekker, VP of Marketing at KIDZ BOP. “With Gamefam’s success in bringing immersive brand experiences to Roblox, they are the perfect partner to help us engage with our audience in a new way.”

The KIDZ BOP takeover will allow players to:

• Dance their way through a new Certified BOP obstacle course with themed areas that celebrate KIDZ BOP’s new album, ‘KIDZ BOP 50’
• Collect music notes throughout the branded obstacle course to earn in-game rewards
• Unlock in-game power ups, like speed boosts, as well as special items that make the course even more dynamic
• Listen to ‘KIDZ BOP 50’ for the first time, including KIDZ BOP’s new original song “Certified BOP,” on ‘KIDZ BOP 50’

“Through this innovative partnership, we’re helping KIDZ BOP reach its most important audience in a way that drives short-term engagement and long-term community on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Much like how KIDZ BOP transformed kids’ music over 20 years ago, this immersive experience is redefining how today’s youth discovers music and interacts with the KIDZ BOP brand.”

With over 256 million visits to date and 580K average daily visits, Really Easy Obby provides a widely visible space for KIDZ BOP to reach a highly engaged core Gen Alpha audience. With over 35 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio across Roblox and Fortnite, with over 64 million average daily visits, 328 million average monthly hours of gameplay, and over 45 billion visits to date.